Launched in March 2024, the "I AM the O&L Persona" campaign is a powerful initiative across all Operating Companies within the O&L Group. Designed to deepen each employee’s personal connection to the O&L Persona, this initiative reinforces our shared purpose and high-performance culture.
The O&L Persona is the heartbeat of our organisation—a force for good that drives excellence and innovation. It embodies Authenticity, Care and Passion, empowering us to adapt, thrive and inspire. The "I AM the O&L Persona" statement is a declaration of identity, reminding every employee that they are the face, voice and heart of O&L.
This journey embeds our core characteristics—being Authentic, Caring and Passionate—into daily actions, decisions and relationships. By fostering a culture where individuals can express themselves meaningfully, we ensure that each contribution adds exceptional value. The campaign highlights the importance of caring for the long-term success of our business and inspires every employee to be their best, unlocking their full potential.
